WPP Extends Its Partnership with IBM to Accelerate Its Digital Transformation and Global Leadership
Dec 2, 2014
LONDON, Dec. 2, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced it is building on its long-term relationship with WPP, the world's largest communications services group. The agreement will enable WPP to innovate new digital services that will be run and managed within a global hybrid cloud infrastructure.
As part of the agreement, IBM will provide a service delivery and technology platform that allows WPP to integrate its operations while delivering significantly improved productivity. The new flexible hybrid cloud infrastructure will enable the company to:
This new strategic partnership includes a seven-year, $1.25-billion services contract for IBM to transform and manage WPP's global technology platform.
"As the world's largest communications group, we are seeking to exploit IBM's cloud computing expertise to allow us to innovate and add value to both the service and the product we deliver to clients across 111 countries," said Robin Dargue, WPP Group CIO.
"This announcement is a significant milestone in the deployment of enterprise cloud and extends IBM's position as the premier global cloud platform," said Erich Clementi, Senior Vice President, IBM Global Technology Services. "Our secure, open enterprise cloud platform will enable WPP to quickly deliver new innovations to their customers."
About IBM Cloud Computing
|Powered by MediaRoom|