IBM Accelerates Data Optimization with New Watson Discovery Capabilities
Watson Discovery Service gets expanded beta functionality and will power a new, experimental platform solution called Watson Company Profiler
Mar 20, 2017
LAS VEGAS, March 20, 2017 /PRNewswire/ -- IBM InterConnect - IBM (NYSE: IBM) today announced new and expanded capabilities that enhance IBM Watson's data analysis and discovery capabilities on the IBM Cloud. By expanding Watson Discovery Service with new functionality and introducing Watson Company Profiler, an experimental platform solution built with Watson Discovery, IBM is further empowering developers and enterprise users with best-in-class offerings to quickly and easily source insights from massive amounts of data.
IBM Enriches Watson Discovery Service with New Beta Functionality
Today, developers go through many cumbersome steps to create solutions that can extract insights from unstructured data, often requiring developers to integrate multiple services to achieve the desired result. The Watson Discovery Service packages core Watson AI capabilities with simple tooling and APIs that enable developers to quickly upload, enrich, and index large collections of your private data and use this with NLP-enriched public data provided out of the box with Watson Discovery.
"To date, we've only explored a tiny fraction of the world's existing data. Watson represents a new partnership between technology and people, to revolutionize the way we discover things and make better decisions – all at incredible speed and scale," said Beth Smith, general manager, IBM Watson AI. "With the advanced discovery capabilities of the Watson platform, IBM is shining a light on dark data by unlocking patterns, trends, and relationships in data that were previously invisible."
With the newest beta capabilities, developers can improve end user experience by displaying answers that are within passages without any additional configuration or special processing. Additionally, developers can take advantage of the relevancy training module to further customize responses using a machine learning model.
Using the full power of the Watson Discovery Service, industry professionals are able to do the following:
Rocket Fuel, a predictive marketing platform, has been applying the NLP-enriched news content function of Watson Discovery Service to help their digital marketing clients target advertisements in the right context, in real time. By using Watson Discovery Service, Rocket Fuel can analyze and annotate 300,000 English language news articles each day, and scan the top 10,000 sources every 7 minutes to provide immediate trend analysis. Clients can then use Rocket Fuel's interactive user interface to quickly hone in on new brand-related keywords that appear in news stories and control whether to increase, decrease, ignore or stop serving ads alongside these keywords as they appear in online news stories. For example, an automotive brand may wish to increase its advertising on pages with the keyword "J.D. Power"; conversely, it may wish to pause a campaign when the keyword "recall" appears.
"Our company's fundamental value is in using Artificial Intelligence to enable brands to make smarter, faster decisions with their online marketing," said Randy Wootton, CEO, Rocket Fuel. "Given the exponential rate of digital information being generated and consumed, it's increasingly challenging for marketers to keep track of their digital presence and identify where and when to place ads for maximum impact. That's why Watson Discovery Service is such a game-changer for our clients. Rocket Fuel's Predictive Marketing Platform is now responsive, in real-time, to sentiment in breaking news headlines. Rocket Fuel clients can use Watson Discovery Service to control their association with specific keywords and optimize media spend automatically based on the positive or negative sentiment impact. This means better performance, improved brand safety, and deeper intelligence for our business."
IBM Introduces Experimental Solution, "Watson Company Profiler"
To better understand how Watson Company Profiler will be used, consider the job of a financial services leader looking to strengthen her/his company's capabilities. This person will use Watson Company Profiler to acquire market intelligence needed to better understand competitive landscape, product positioning and potentially to identify new targets for a merger or acquisition.
The expanded Watson Discovery Service capabilities and upcoming roll out of Watson Company Profiler demonstrate IBM's commitment to providing developers and businesses with the tools and features to execute on their vision and, in turn, bring to market a new class of cognitive innovations to transform how businesses make decisions.
About IBM Watson: Pioneering a New Era of Computing
InterConnect is IBM's cloud and cognitive conference where more than 20,000 developers, clients and partners are being introduced to the latest advancements in cloud computing through 2,000 sessions, labs and certifications. IBM is positioning both enterprise and startup clients for success with a complete portfolio of cloud services and marquee partnerships, supporting a wide range of applications including: big data, analytics, blockchain and cognitive computing. For more information, visit: https://www.ibm.com/cloud-computing/. Engage in the conversation through @IBMCloud and #ibminterconnect.
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