Telstra and IBM Aspera Team up to Enable Media File Transfer Capability and Global Media File Collaboration
Telstra's dedicated professional media network - Telstra Global Media Network - selected IBM Aspera Files SaaS to provide high performance file sharing and collaboration for the broadcast and media industry
Apr 19, 2017
ARMONK, N.Y., April 19, 2017 /PRNewswire/ -- IBM (NYSE: IBM) today announced that Telstra, Australia's leading telecommunications and technology company, has selected IBM Aspera to deliver simple, fast and secure media file transfer capability for Telstra Global Media Network (GMN) over the internet powered by Aspera Files.
Custom built for the media industry, GMN combines Telstra's high-capacity submarine fiber cable network, with access to four teleports and over 40 satellites covering strategic media hubs across Asia, Europe, the United States and Australia. As an alternative to traditional media delivery, GMN utilizes the proven power and performance of Aspera Files to share and exchange content of any size, from any connected location, with anyone.
Telstra GMN was developed in response to rapid growth of video on-demand consumption, providing customers with support for a broad range of media content formats, resolutions and access requirements including live stream and file based media. Using the joint solution by Telstra and Aspera, GMN customers can quickly and reliably share content around the world – whether it's a broadcaster wanting to source a timely critical sports event, or content producers delivering a television program between production facilities.
Telstra's GMN is supported by satellite and fiber infrastructure on a fully redundant low latency network coupled with 24x7 international monitoring, support and management from Master Control Rooms in Sydney and Hong Kong ensuring timely delivery of digital assets to meet the most stringent production deadlines.
The deep API-based integration of the multi-tenant Aspera Files SaaS platform provides a comprehensive file sharing and delivery solution that is immediately available and can be accessed and redirected from the Telstra GMN online portal. Via Telstra's GMN online portal customers can schedule services from their preferred location, with a choice of different performance and management levels. Customers are also able to select additional services including media file transfer via Aspera Files and record to file functionality which records live feeds and saves content to digital files to be sent via media file transfer to customers.
"The Telstra Global Media Network was built to empower our global customers to swiftly and smartly grasp the incredible opportunity at hand with the rise of demand for content," said Trevor Boal, Head of Telstra Broadcast Services. "With a strategic focus on the delivery of live global sports broadcasting, Telstra continues to invest heavily to bring the best solutions and technology to market for broadcast customers. Partnering with the innovative architecture of the Aspera Files SaaS naturally satisfied our goals to scale across multiple cloud storage environments while adding value to the customer experience with GMN."
"The technical strengths of the Telstra network combined with the high-performance large content sharing and delivery capabilities of Aspera Files enables customers in the media community to enjoy both the highest quality application and infrastructure and to have a future-proof home for their most advanced media workflows," said John Wastcoat, Vice President of Business Development at Aspera.
The solution takes full advantage of the most advanced features of the Files platform:
Aspera is demonstrating Aspera Files SaaS and the Aspera Multi-Cloud High-Speed Transfer Service, alongside its entire portfolio of high-speed file transfer, sharing and exchange solutions at NAB 2017 taking place April 24-27 in Las Vegas at Booth SL8124.
Telstra is demonstrating the Global Media Network along with its complete portfolio of network solutions at NAB 2017 taking place April 24-27 in Las Vegas at Booth SU6105.
Joe Guy Collier
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